The Well is the Young Adult and College Ministry of Grace Fellowship Church.

I was commissioned to make a fresh design for their merchandise that incorporated their logo and mimicked classic collegiate apparel.

Design Research

The Well gets its name from its Biblical Significance:

  1. Meeting Place (Genesis 26:17-18, 29:2-3, Exodus 2:15-17)

  2. Source of Living Water(John 4:13-14, 7:37-38)

  3. Overflow of Salvation and Blessing (Isaiah 12:3

Olive Branches (used in final design) appear around “The Well” because they are also a significant Biblical Symbol:

  1. God’s Kept Promises to His people (Genesis 8:11)

  2. Grafting into His Kingdom and Family (Romans 11:17-18,24)

  3. Dependence on God (John 15:4-5)

  4. Spiritual Growth (Psalm 1:3, John 15:2)

  5. Righteous standing before God because of His faithfulness (Psalm 52:8, Isaiah 4:2)

  6. Fruitful Promised Land (Deuteronomy 8:7-8)

  7. Israelites’ Desire for a King, later fulfilled in Jesus (Judges 9:8-9)

First Drafts

1

2

3

4

I worked with the Creative & Administrative Assistant and the Youth & Young Adult Pastor to understand the ministry’s needs. They liked Design 2 and Design 3. They asked that the final include the layout of Design 2 with the typography of Design 3 as well as the ministry slogan (“It’s a Wednesday Thing”) and established year (“2018”).

Final Design

White inline of “The Well” has uneven spacing to mimic a worn college sweatshirt.

A serif typeface was used for the slogan and established year to increase collegiate undertones.